HealthyGNV is a collaboration of the City of Gainesville, Florida, along with the University of Florida Center for Public Interest Communications and The Agency
The City of Gainesville has asked a team of University of Florida researchers and practitioners to identify potential solutions and strategies that will affirm positive behavior and discourage behaviors that are likely to transmit the SARS-CoV-2 virus with the goal to reduce the impact of COVID-19 on our communities.
Project Goals:
- Affirm and support those already making healthy choices so that they continue to do so
- Create an environment that makes it easy and socially appealing to make healthy choices
- Create shared public goals
- Co-design interventions and explorations with City officials and business owners
Target Communities:
- Socially active student-age residents of Alachua County and visitors
- Business owners, particularly those proprietors of restaurants and bars in downtown and mid-town regions
- Those who influence both communities such as bartenders, football players/athletes, musicians, social influencers
Interested in learning more? Reach out to weare@realgoodcenter.com
About the Center
The Center for Public Interest Communications, housed in the University of Florida College of Journalism and Communications, is the first of its kind in the nation, blending a strategic communication consultancy with the resources of a Top 10 public research university. Launched in February 2018, the Center studies, tests, and applies the science of strategic communication for social change. The Center partners with government agencies, universities, foundations, and nonprofits to craft effective campaigns, media strategies and storytelling culture and ensures that science-based communication is built into program design, strategy, and content.
We provide consulting and research services to dozens of partners, and offers science-informed strategic communications and storytelling training programs. Thousands of communicators, scholars, scientists, and leaders at organizations as diverse as the UNHCR-The UN Refugee Agency’s Innovation Service, Bill and Melinda Gates Foundation, the International Labour Organization, John S. and James L. Knight Foundation, The Blank Foundation, Participant, the Rita Allen Foundation, YouTube, and dozens of others, have worked with Center personnel through trainings and consultancy agreements.
The Center also hosts the annual frank gathering, a convening for changemakers using communication to drive social change. For each of the last seven years, more than 300 people and 40 speakers gather to learn and obsess about better ways to realize the greater good.
About The Agency
Led by professionals, staffed by students and inspired by faculty, The Agency is a team of seasoned professionals and hand-selected 20-somethings with a passion for research, insights and ideas that resonate with consumers, and with Gen Z in particular. It is housed within the University of Florida’s College of Journalism and Communications. Built on a foundation of research and an innate understanding of social media and youth culture, The Agency develops inspired and informed campaigns to drive awareness, influence behaviors, and build brand loyalty.
The Agency provides a wide range of advertising, communications and PR services. These include research, social listening, social media strategy and management, content strategy and execution, analytics, PR, events and activations, and creative services. We have worked with clients as diverse as P&G, Coca Cola, NBCUniversal, Florida Department of Citrus, FDOT, OrangeTheory, NewLeaders.org and the University of Florida.